Fire and Flower

Role: Project Manager, Designer, WordPress theme developer
Client: Fire and Flower
Platform: Web, mobile
Services: logo/brand development, graphic/web design and WordPress development.

In collaboration with developers I developed an adaptable WordPress theme logo, site structure for Vancouver based not-for-profit Fire flower. This also included conducting market research, developing user personas from user interviews and mapping out user flows to gain new awareness for the cause.

The Task

To develop a cohesive brand for client Fire and Flower including domain name consultation, a WordPress theme and a new logo. The WordPress theme’s long term goal was for it to allow the client to easily make adjustments, add content or new copy so they could focus on what matters most – growing the organization. 

My role in the project was lead designer, product manager, client liaison and front-end developer. I established priorities over a 3 week timeline and successfully designed an adaptable design system based on an alternating grid pattern. During this period I also developed a logo, conducted client walk throughs, created wireframes and a new navigation.

Before

After

Tools

Photoshop
Illustrator
WordPress
HTML
CSS
Javascript
Adobe XD
Trello

Services

Illustration
Prototyping
User Research
UX Design
Web Design
Logo Design
WordPress Theme Development

Before

Wireframe/After

The Result The result was a design system the client has successfully adapted as the business evolves. The logo I develops also continues to be the visual symbol of the organization. Visit Site
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