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Karen Lucia

Role: Visual Designer
Client: Karen Lucia
Platform: Web, Social Media, Print. 
Services: logo/brand development, graphic/web design

I developed a new logo, potential products and a cohesive branding, including social media ads, for UK based lifestyle coach Karen Lucia.

The Task
I was hired to create a re-design Karen Lucia’s logo – the core of every brand – to be used for business cards, online with the potential to adapt to future product lines such as clothing.

The business offers coaching using emotional freedom therapy with a focus on a balance between mental and physical strength – especially for women.

The color palette was inspired by the owner’s goal to offer strength and balance to her clients. Lively solids, hard line and  soft pastels and the silhouette of a woman inspired by “We Can Do It!” the iconic World War II wartime poster produced by J. Howard Miller. 

Before

Karen Lucia previous logo

After

Tools

Adobe Photoshop
Adobe Illustrator
Adobe XD
Adobe Premier Pro
HTML, CSS

Services

Logo Design
Illustration
Prototyping
Visual Design
Product Development
Brand Development

Before

After

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The Result
I used photoshop and Illustrator to create the logo as well as to visualize how it might adapt to a clothing line.