West Coast Hatters Website Redesign

The Goal of the website redesign was to give the client a modern gallery website to showcase her handmade millinery and services.

The Strategy was to determine the areas of weakness in the existing site and focus. In this case the client’s site was not responsive and did not showcase the beautiful designs made by the client.

The Solution was to create a responsive site with a curated gallery of what the business had to offer and encourage lead generation through user-friendly forms

Evaluating site health + Competitive Analysis

The Goal of the website redesign was to give the client a gallery website to showcase her handmade millinery and services.

The Strategy was to determine the areas of weakness in the existing site and focus. In this case the client’s site was not responsive and did not showcase the beautiful designs made by the client.

The Outcome was to determine the areas of weakness in the existing site and focus. In this case the client’s site was not responsive and did not showcase the beautiful designs made by the client.

 

User Persona

Defining the User for West Coast Hatter was an important step in the redesign process because it allowed me to clearly envision the end user and map out the goals, needs and obstacles that they might encounter when experiencing the business online. The persona’s were created with the help of user feedback and google forms survey.

Mapping the User’s Journey was the next step to creating an impactful redesign with the customer in mind. Using the data gathered from customer feedback and surveys I mapped out two scenarios that the client’s persona’s take when using the site as well as any potential pain points, needs and actions. This allows for a User Experience based on user needs and usage patterns.

Achieving user and client goals

Providing Options after the planning stage the high-fidelity designs can begin to emerge and for me that means providing a few options. The following for example is an option that did not quite make the cut but was worth exploring.

Presenting the final design of the website redesign to the client and working on minor adjustments was a great moment as we navigated the new site together.

The Result was a happy client who was able to showcase her designs and grow her online presence with a solid foundation.

Upon reflection

Biggest Takeaway was translating the client’s vision into reality took a lot of listening, planning and pinterest boards! After finalizing the design for this project I came up with a design/ client checklist specifically for websites based on the conversations that we had during development. This checklist is a great tool moving forward and a working document I can take with me to the next project.

when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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